VISION

We aim to help people lead a happier and healthier lifestyle by bringing nature's hidden treasures closer to them.

We endeavor to revolutionize the health industry by providing natural & organic solutions over chemical ones.

MISSION

Arusha is all about harnessing nature's power by identifying the most potent natural ingredients based on scientific evidence and creating sustainable ways to get organic nutrition in its purest form. We aim to become a trustworthy brand in providing health & wellness solutions, by bringing nature's hidden treasures to your doorstep. We do this by not only focusing on our customers but on all the stakeholders. Guiding a positive change in their life is equally significant to us. Sustainably sourced so that every purchase makes a positive impact. We are religiously passionate about healthy living and want everyone to lead a healthier lifestyle. We cannot do it alone so we welcome anyone who shares this passion and join our Creed.

THE FOUNDER's DESK

Aditya Todi

“How is that even possible?” That was my first reaction when I stumbled upon Baobab during my business adventures in Africa. So, I’m not surprised when people find it hard to believe the extend of benefits of Baobab. Being an IIM alumni, I’m trained not to trust marketing gimmicks. So, i dug deeper. After months of research and curating evidence of its potency like the USDA site, lab report etc I had found my treasure. Being a health enthusiast and being someone who consumes other superfoods like moringa, spirulina, i was surprised that I missed it. I actually missed it because it’s not in India. And that is how I found our mission in life at Arusha along with this treasure. That mission is to bring nature’s hidden treasure to people and enable them to lead a healthier and happier life.

Arpit Todi

People are becoming smarter and more aware. Which means we are moving towards a healthy, organic and natural lifestyle. A brand like Arusha is well-placed to enable this transition. What inspires me most is Arusha’s values. True to our vision of enabling people to lead healthier lives. We price our products on a cost-plus basis instead of however more a certain section is willing to pay. We want to ensure that both your healthy lifestyle bill and medical bill are at a minimum.